Cheeky name catches on

Co-owner Rob Mayberry said business was now suffering a lull, mostly because train works and removal of the pedestrian bridge had diminished the flow of foot traffic.

This recent development is in stark contrast to last year when trade was booming.

‘William Street has taken off, in so much as a lot of folk have moved in with shops, but I wouldn’t say it’s exactly throbbing with people at the moment. We speak to a lot of small business owners around here and many are really struggling at the moment,’ Mr Mayberry said.

‘I think a lot of it is to do with the amount of work that is being done here. I don’t think anyone feels upset about it, it’s inevitable we’ll have to go through a quiet time before we get really busy.

‘I know business will come back, it’s just a temporary lapse in foot traffic. It’s not a huge problem for us, it has just made this year a bit challenging, but to be fair, we probably have enjoyed a pretty easy run so far.

‘We entirely dodged the financial crises, so for it to be a bit challenging of us now ” well that’s just real life.’

Mr Mayberry and business partner Annie Murphy opened the coffee spot after selling their first caf� The Dancing Goat in Cottesloe.

‘Originally we were looking at the space where Ezra Pound is and when that didn’t work out we ended up in Cottesloe,’ Mr Mayberry said.

‘The place where we are now ” a former caf� ” sort of happened upon us. We bought it for a song and moved in.

‘We saw it as a vibrant spot that was on the up and it seemed like there was a void in the market.’

But how did the caf� get its name?

‘I said it jokingly because it was an interesting play on the fact that the space is so small and it’s on William Street and I actually hated it but Annie latched on it ” and now we’re stuck with it,’ Mr Mayberry said.

‘I can see it’s catchy and does what it’s meant to, I just find it a bit crass.

‘People talk about it and it is memorable, so I should have no problem with it really.’